Customer Story
Granado’s story began in 1870 as Brazil’s first pharmacy in Rio de Janeiro. By 1917 it had opened its flagship store in front of the Imperial Palace — a site still operating today. Over time, Granado became a household name, combining heritage with innovation across health, hygiene, cosmetics and perfumery. The acquisition of Phebo in the 1930s, the country’s first luxury perfumery, added further prestige, making Granado one of Brazil’s most cherished consumer brands.
As demand continued to grow, the company invested in a modern industrial park in Japeri. With five specialised production areas — from cosmetics and perfumes to aerosols, soaps, waxes and pharmaceuticals — each operated with distinct processes and high levels of automation. Granado also expanded its retail presence to over 60 stores across Brazil, alongside outlets in France, Spain and Portugal, as it worked to build international recognition for its brand.
This growth strategy, however, brought fresh challenges. Granado’s existing ERP system struggled to provide the agility needed to manage complex supply chains and multiple product lines. Stockouts, production bottlenecks and labour inefficiencies risked undermining its ambitions for international expansion. As Ricardo Stoeterau, Production Planning and Scheduling Manager at Granado, explained: “We needed a tool that could show us different production scenarios and take our workforce into account as a true constraint.”
Granado began modernising its management systems and evaluated advanced planning and scheduling (APS) options. The decision to adopt Siemens’ Opcenter APS was clear: a proven solution with an extensive installed base in Brazil, backed by strong client references. Implementation was entrusted to Tecmaran, a Siemens Smart Expert Partner known for its technical expertise and service standards.
Working together, Granado and Tecmaran designed a solution that combined Opcenter Planning (PL) for master production scheduling with finite capacity and Opcenter Scheduling (SC) for short-term sequencing and adjustments. The flexibility to model different scenarios — including labour constraints — proved decisive. As Tecmaran partner consultant Tullio Pitanga noted: “We could not achieve this without the close partnership we have with Siemens Digital Industries Software, who provides tools that are reliable, flexible, mature and deliver constant return on investment.”
Deployment was swift. Opcenter PL went live first, delivering measurable results within weeks. Monthly planning cycles were reduced by two-thirds, freeing planners to spend more time analysing scenarios and driving improvements. Opcenter SC followed, tackling the complexities of short-term scheduling across Granado’s diverse product lines. Together, the solutions optimised workforce allocation, improved coordination between planning and purchasing, and created smoother production flows across all five factories.
The impact has been strategic as well as operational. Granado now has the agility to support its international growth, confident that its planning and scheduling can keep pace with expanding product lines and retail presence. Reflecting on the project, Stoeterau highlighted the role of partnership: “During the various phases of the project, the Tecmaran team showed that our decision was the right one. Their experience brought us significant benefits and gave us confidence to move forward.”
For Granado, Opcenter APS has become more than a scheduling tool — it is a platform for growth, enabling the company to build on its heritage while competing on a global stage.
Ready to achieve similar results?
Granado’s success highlights what’s possible when manufacturers embrace Siemens Opcenter APS. Faster planning, smarter labour use and more efficient production can be achieved in weeks — not years.