10 Consumer Demand Trends Reshaping the UK Food and Beverage Industry
Updated: Aug 25
Consumers are making their preferences known with their voices and their wallets. While there are dozens of micro-trends affecting food and drink manufacture in the UK, addressing some or all of the 10 larger trends listed below can help position your organisation for sustained growth.
Source local ingredients – Consumers want manufacturers to limit food transportation miles and greenhouse gasses
Care for the environment – Minimize waste in production process and incorporate sustainable packaging
Use gentler meat and dairy production practices – Minimize waste in production processes and incorporate sustainable packaging.
Help shoppers minimize waste – Offer smaller portions, less packaging, and clearer food labels to help consumers reduce waste.
Provide tractability and transparency – Educate shoppers on the steps you take to assure safety and quality
Adapt to social trends – Incorporate popular ingredients and offer “Free-From” Options
Make special diets easy – Help consumers avoid allergens and embrace the latest healthy eating trends
Promote healthy options – Choose natural, local, and diet friendly ingredients for your products
Incorporate global ingredients – Embrace new flavors gaining popularity around the world
Simplify meal prep – Offer products that help consumers prepare a wholesome, tasty meal with little effort
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